How can SaaS Marketing Agency Drive Your Business Growth?

Is your SaaS growing as swiftly as your competitors? Are you looking to uncover new ways to achieve high growth for your business? If the answer to any of these questions is yes, then it’s time to reconsider your SaaS marketing strategy. This post will tell you all the secret tactics that no SaaS marketing agency will tell you. 

Every other day a new business pops up out of nowhere. Unfortunately, it is tough to outshine your competitors due to increased competition. This leaves SaaS founders no choice but to dig deeper into SaaS marketing to maintain a profitable business. 

SaaS marketing is going to be all about creating and implementing out-of-the-box marketing tactics. However, when done right, such tactics can significantly benefit your business. If you are not quite sure why you should focus on SaaS marketing in 2022 and beyond, the following pointers will force you to reconsider. 

1. Marketing will make your SaaS product or service more visible in the digital realm. 
2. By leveraging effective tactics, SaaS businesses can make more money and dominate the market. 
3. Effective marketing boosts satisfaction and loyalty. 
4. More satisfied customers mean lower churn. 

If you are gearing up for SaaS marketing, check out these battle-proven marketing tactics that can help you expand your business. 

• Free Trial is a No-Brainer 

Free trial is a fail-safe solution to compel individuals to give your SaaS product a try. Research shows that companies that offer trials have witnessed a 60 percent rate. It reflects that 60 percent of people who use the free version of your SaaS product will buy the paid variant. 

Here’s how Salesforce achieved high growth for its products in the beginning:

1. When Salesforce’s customer base wasn’t that strong, the company changed its marketing approach by offering free trials. Today, it has grown into a leader in several SaaS segments. 
2. Even if your product is still in the development phase, free trials will allow you to reap two major benefits. First, users who tested the product have used it before the general public. At the same time, the company tested its software with a small but targeted population. This will save you ample time that otherwise would have been wasted on testing the software. Additionally, it will drastically reduce the time to market. 

Since most SaaS software does not require a unique setup, one can always enable a potential client to explore your solution in a few days. However, you will see a significant increase in your revenue stream by embracing this strategy. 

• Offer Customer Referral Bonuses 

Building an incentive-driven referral program is a great way to please existing users and attract new ones. Once you have an established and stable client base, use this marketing technique and boost your revenue. 

Your SaaS marketing agency can greatly help you with this as they are well versed in building and running such programs. For example, you can offer referral benefits in the form of attractive discounts or even free products and services for a short period. Typically, it is given to existing users who bring new users to the company.  

One fine example of referral marketing is Evernote. The company devised a successful strategy that allowed it to keep the revenue flowing. Here’s what they did:

1. Evernote’s referral program offers users 10 points upon referring to the service and gives them additional five points when a referred user upgrades to a premium package. Indeed, they have played their cards right to make their referral program competitive and successful. 
2. The referral program gave Evernote more new users and simultaneously increased its premium user count. 
3. This puts Evernote among the prestigious list of companies that know how to offer referral bonuses. 

If your SaaS product or service is of great quality, it will certainly encourage your users to recommend or promote it to their family, friends, and colleagues. When you add referral bonuses to the marketing mix, it swiftly improves the number of suggestions for your product or services.

Above all, a SaaS recommendation program is a terrific way to gauge your customers’ commitment. Additionally, this particular marketing technique produces better and faster results than any other approach.  

• Make SEO a Priority 

A SaaS marketing agency can greatly help you with search engine optimization (SEO) by allowing you to gain high rankings on search engines. A higher position in the search result will drive market awareness and increase visibility. This will result in higher revenues. Study shows that the majority of customers like to see their business on the first page of the search engines. Thereby, staying ahead is absolutely critical. 

As a SaaS business, you are sure to publish blogs and articles regarding your product or services. So, let’s just not waste the effort and make it count by accomplishing two things at once. When writing articles and blog posts for your website, be sure to follow SEO guidelines. 

And before you publish any of the posts, make sure it has enough keywords. They should be relevant to your field. By adding a few internal links, you can provide your web visitors with more information. This is a proven approach to up your SEO game. 

Attaining higher positions in SEO results will ultimately drive more traffic to your business. With higher rankings, you will also be able to reduce expenditures in the form of advertising or giving away cash to invest in SaaS product development. Plus, higher brand visibility will pave the way for more income.     

Wrapping Up

While the SaaS industry is still nascent, the competition is already getting stronger and stronger. To be a top-selling SaaS solution in your category, employ only tried and true SaaS marketing practices that reap the fruit of your labor. 

Of course, it isn’t necessary that if a certain marketing technique has worked wonders for a SaaS firm, it will do the same for you. That’s where a dependable and professional SaaS marketing agency like DFY SaaS comes into play. 

Such agencies are equipped with all the necessary tools and knowledge that allow you to leverage tactics that best align with your niche and quickly accelerate your company’s growth.